Words matter, not only what you say but also the way you say them. You have to own them if you want people to believe you.  And if you don’t agree with that, just ask yourself how many people paid attention to the meek-voiced mumbling of Dr Manmohan Singh even in the most important of public moments. He always sounded as if he would rather not say the words he was reading out or even be there for that matter. He refused to look you in the eye, preferring to focus rather desperately on t